://eCommerce & mCommerce
Ready to boost your sales and revenue? Ecommerce and mcommerce are powerful tools that can help you reach more customers and increase your ROI. And with the right UI/UX design, Woocommerce integration, and security features like SSL, your customers can shop with confidence.
At our company, we specialize in creating stunning and user-friendly online stores that are optimized for maximum conversion rates. Our team of UI/UX designers knows how to create intuitive interfaces that guide your customers through the buying process, while our Woocommerce experts can help you set up payment gateways, manage inventory, and track your sales data.
But that’s not all – we also offer powerful marketing tools like Mailchimp integration, so you can stay in touch with your customers and drive repeat business. With Mailchimp, you can create targeted email campaigns, track your metrics, and even automate your marketing efforts for maximum efficiency.
And of course, security is a top priority for any online store. That’s why we make sure to use SSL encryption to protect your customers’ sensitive data and give them peace of mind when shopping on your site.
So if you’re ready to take your ecommerce or mcommerce business to the next level, contact us today to learn more about our services and how we can help you achieve a positive ROI.
Digital Commerce Features
Digital Commerce Content Management (DCCM)
Digital commerce content management (DCCM) is a type of content management system that specifically focuses on managing digital content for e-commerce websites. DCCM systems are designed to help businesses create, manage, and distribute digital content such as product descriptions, images, videos, and other marketing materials to their online customers.
With DCCM, businesses can centralize their content management across all their e-commerce channels, making it easier to create consistent branding and messaging across their online presence. DCCM systems can also help streamline the process of updating and maintaining product information, reducing the risk of errors and inconsistencies that can negatively impact the customer experience.
Some common features of DCCM systems include content creation and publishing tools, content versioning and approval workflows, digital asset management, and integration with e-commerce platforms and other marketing tools.
Overall, DCCM plays a critical role in the success of e-commerce businesses by ensuring that they have a streamlined and effective process for managing and distributing their digital content to their customers.
Promotions & Discount Tolls
Digital promotions and discount tools are marketing strategies and software tools used by businesses to offer discounts, coupons, and promotions to their customers through digital channels. These tools can help businesses increase customer acquisition, improve customer loyalty, and drive sales.
Some examples of digital promotion and discount tools include:
Coupon codes: These are alphanumeric codes that customers can enter at checkout to receive a discount on their purchase.
Flash sales: These are short-term sales that offer discounts on specific products or product categories for a limited time.
Loyalty programs: These programs reward customers for repeat purchases or other loyalty-based actions, such as social media engagement or referrals.
Email marketing: Email campaigns can be used to promote sales and discounts to subscribers.
Social media promotions: These can include contests, giveaways, and other promotions on social media platforms.
Dynamic pricing: This is a pricing strategy that allows businesses to adjust their prices in real-time based on demand, competition, and other factors.
Cashback offers: These offer customers a percentage of their purchase amount back in the form of store credit or cash.
Overall, digital promotions and discount tools are essential for businesses looking to attract and retain customers in today’s competitive e-commerce landscape. By using these tools strategically, businesses can drive sales, build brand awareness, and create a loyal customer base.
Suggested Pages & Related Products
Suggested pages and related products are both important features in digital commerce that are designed to improve the customer experience and increase sales.
Suggested pages are pages that are recommended to a customer based on their browsing history, search terms, and other data points. For example, if a customer is looking at a specific product, a suggested page might show them related products or similar products that they may be interested in. Suggested pages can also include pages for complementary products or product bundles that the customer may be interested in purchasing.
Related products are products that are displayed on a product page that are similar or complementary to the product the customer is viewing. For example, if a customer is looking at a pair of shoes, related products might include shoe polish, shoe inserts, or other products that would complement the shoes.
Both suggested pages and related products are designed to increase the likelihood that a customer will make a purchase. By showing customers products that are related to what they are already interested in, businesses can increase the chances that they will find something else they like and ultimately make a purchase. Additionally, suggested pages and related products can also help businesses increase the value of each transaction by encouraging customers to add additional items to their cart.
Product Filtering
Product filtering in digital commerce refers to the process of allowing customers to refine their product searches based on specific criteria such as price, brand, size, color, or other attributes. This feature is typically available on e-commerce websites and helps customers quickly find products that match their specific needs or preferences.
Product filtering can be implemented through a variety of methods, such as dropdown menus, checkboxes, or sliders, depending on the website’s design and functionality. For example, a customer searching for a new pair of shoes may want to filter their search results by size, color, brand, price range, and style.
By allowing customers to filter products based on their specific needs, businesses can improve the customer experience, increase customer satisfaction, and reduce the likelihood of customers leaving the site without making a purchase. Additionally, product filtering can help businesses increase sales and conversions by helping customers find products that match their preferences more quickly and easily.
Overall, product filtering is a critical feature in digital commerce that can help businesses improve the customer experience, drive sales, and increase customer loyalty.
Reporting Tools
Reporting tools in digital commerce are software applications that help businesses track and analyze various aspects of their e-commerce operations. These tools allow businesses to monitor their performance, identify areas for improvement, and make data-driven decisions.
Some common types of reporting tools used in digital commerce include:
Sales and revenue reports: These reports track sales and revenue over a specific period and help businesses analyze trends and performance.
Customer analytics: These reports provide insights into customer behavior, including demographics, purchasing habits, and preferences.
Traffic reports: These reports track website traffic, including pageviews, unique visitors, and bounce rates, and help businesses identify areas for optimization.
Inventory reports: These reports track inventory levels and provide insights into product popularity, stock levels, and demand.
Marketing reports: These reports track marketing campaigns and provide insights into the effectiveness of different channels, campaigns, and tactics.
Fulfillment and shipping reports: These reports track order fulfillment and shipping performance, including order processing times, shipping times, and delivery rates.
Reporting tools are essential for businesses operating in the digital commerce space. By tracking and analyzing key metrics, businesses can identify opportunities for growth, optimize their operations, and make data-driven decisions that help them achieve their goals.
Email Marketing Integration
Email marketing integration refers to the process of connecting an email marketing platform to other software tools or platforms used by a business. This integration allows businesses to streamline their email marketing efforts, automate processes, and provide a more personalized customer experience.
Email marketing integration can take many forms depending on the business’s needs and the software tools involved. For example, a business may integrate its email marketing platform with its e-commerce platform to automatically send follow-up emails to customers who have abandoned their shopping carts. Or, a business may integrate its email marketing platform with its customer relationship management (CRM) system to automatically send personalized emails to customers based on their purchase history and preferences.
Email marketing integration offers several benefits to businesses, including:
Streamlining email marketing efforts: By integrating their email marketing platform with other software tools, businesses can automate many email marketing processes, saving time and resources.
Personalizing the customer experience: Integrating email marketing with other tools allows businesses to provide a more personalized customer experience by sending targeted, relevant emails to their customers.
Improving email deliverability: Integrating email marketing with other software tools can help businesses ensure that their emails are delivered to the right people at the right time, improving email deliverability and open rates.
Overall, email marketing integration is a powerful tool that can help businesses improve their email marketing efforts and provide a better experience for their customers.
Multiple Payment & Shipping Options
Multiple payment and shipment options refer to the different payment methods and shipping carriers that are available to customers when they make a purchase online. Offering multiple payment and shipment options is essential in digital commerce, as it provides customers with a greater level of flexibility and convenience, which can lead to increased sales and customer satisfaction.
By offering multiple payment and shipment options, businesses can cater to the needs and preferences of a wider range of customers, which can help to increase sales and customer satisfaction. Additionally, offering multiple payment and shipment options can help to reduce the likelihood of customers abandoning their shopping carts due to payment or shipment limitations.
How different generations shop
Here are some statistics on how different age generations shop:
Gen Z is the first generation to grow up entirely in the digital age. They are comfortable with technology and often prefer to shop online, with 67% of Gen Z consumers preferring to make purchases online.
Millennials are the largest generation in the workforce and are known for their tech-savviness. They also prefer to shop online, with 68% of millennials saying they prefer to shop online.
Gen X is the first generation to adopt e-commerce, and they still prefer to shop online, with 60% of Gen X consumers saying they prefer to shop online.
Baby Boomers are the largest generation in terms of wealth, and they are more likely to make purchases in-store than online. However, they are still embracing e-commerce, with 56% of Baby Boomers saying they have made an online purchase in the last three months.
The Silent Generation is less likely to shop online than younger generations, with only 28% saying they have made an online purchase in the last three months.
It’s important to note that these statistics are generalizations and that individual shopping preferences can vary. Additionally, these statistics are subject to change as technology and shopping habits continue to evolve.
Generation shopping preferences
Other shopping habits
- 96% of Americans shop online, and the majority of those shoppers prefer shopping online for reasons like saving time and avoiding crowds.
- 79% of shoppers reported they were concerned about privacy when shopping online.
- 73% of shoppers reported they would prefer to see and touch an item before buying.
- 74% of parents shop online daily, and 86% weekly, the most reported by any shoppers.
- 65% of baby boomers shop online monthly.
- The most shoppers reported making online purchases from bed (43%) and 67% of those are millennials.
- 87% of online shoppers indicated that price was the most important purchase factor, followed by shipping cost and speed.
- 60% of online shoppers reported being influenced by advertisements.
- “Paying for shipping” is the biggest pain point for online shoppers (58%) while the inability to see products in person came in second. (49%)
